An idea is like a virus, because it’s rooting deep in your mind, it can grow, and it can change you. Once you’re possesed by an idea, the idea would define you. It could be possitive, it could be negative.*****Cobb: What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient… highly contagious. Once an idea has taken hold of the brain it’s almost impossible to eradicate. An idea that is fully formed – fully understood – that sticks; right in there somewhere. Cobb: Eventually, she tells me the truth that she was possessed by an idea, just one simple idea that changed everything, that our world wasn’t real and in order to get back to the reality, We’ll have to kill ourselves. Cobb: Listen, there’s something you should know about me. About inception. An idea is like a paracite, resilient, highly contagious, the smallest seed of an idea can grow. It could grow and define… or destroy you.Mal: The smallest idea, such as… this world is not real…Cobb: You’re asking me for Inception. I hope you do understand the gravity of that request. Cobb: The seed that we planted in this man’s mind may change everything. Cobb: I will split up my father’s empire. Now this is obviously an idea that Robert Fischer will choose to reject – which is why we need to plant it deep in his subconscious. Subconscious is fueled by emotion, right? Not reason. We need a find a way to translate this into an emotional concept.Arthur: How do you translate a business strategy into an emotion?Cobb: Well, that’s what we’re here to figure out, right? Now Fischer’s relationship with his father is stressed, to say the least…Eames: Well, can we run with that? Suggest splitting up the empire as a “screw-you” to the old man?Cobb: No, cause I think positive emotion trumps negative emotion every time. We all crave reconciliation – we’re catharsis. We need Robert Fischer to have a positive emotional reaction to all this.Eames: Alright, well try this. ‘My father accepts that I want to create for myself, not follow in his footsteps’.Cobb: That might work.*****...
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