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Evidence indicates that the best promotional strategy for firms operating globally

Evidence indicates that the best promotional strategy for firms operating globally
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Dana Herzog

Feb 20, 2025

B) to uniquely design a strategy for each country.Multiple- choicesa "one mix fits all" strategy. B) to uniquely design a strategy for each country. C) based on total operating costs and the nation's disposable income. D) designed by foreign intermediaries who control promotion.Explanation:Customers purchasing decisions and patterns are influenced by their culture, customs, beliefs, and traditions. Marketers need to have an understanding of their target customers before deciding what products to offer them and at what season. Each country has its unique beliefs and practices. Multinationals need to understand and appreciate the people's ways of life to successfully operate in that country. They need to design marketing strategies that will appeal to the citizens. There should a strategy customized for each country.... Show More
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