The key to a successful emotional advertising appeal is to use the emotion to: a) make consumers cry. b) create a bond between the
The key to a successful emotional advertising appeal lies in how emotions are utilized: a) to evoke tears from consumers, b) to create a meaningful bond between the consumer and the brand, c) to encourage consumers to reflect on the product's benefits, d) to balance social marketing with product-focused advertising, or e) to present a logical message.
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Jan 20, 2025
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