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Anonymous

Nov 17, 2024

Why is Coors called the Banquet Beer?

What is the origin of the nickname "Banquet Beer" for Coors? I would like to understand the historical and cultural significance behind this name, as well as how it has influenced Coors' branding and consumer perception over the years.

10 Answers

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Anonymous

Jan 28, 2025

Because when it was created, many beers were heavier and darker.

It was meant to be a sort of “lighter”beer.

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Anonymous

Dec 20, 2024

This is directly from the Coors website: COORS BANQUET. Coors was first introduced by Adolph Coors in April 1874. It’s nicknamed the Banquet Beer. Legend has it that in the late 1800s, thirsty miners threw celebratory banquets, with Coors as the honorary beer because of its superior craftsmanship.

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Anonymous

Jan 28, 2025

Because Miller is the champagne of beers and Budweiser is the King of Beers. Colors needed a slogan -hence the Banquet Beer

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Anonymous

Dec 16, 2024

Because a six pack of Coors and a baked potato is a seven course meal or a banquet !!!!! ?

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Anonymous

Dec 18, 2024

The real deal:

Adolf Coors set up shop in Golden, CO (no news there). Golden was the hub for much of the mining in and around the Rockies. When the miners would come to town for supplies, Adolf would throw “banquets” for them as a sign of thanks for their patronage and to promote his local brew. Thus, Original Coors (the only Coors at the time) became known as the “Banquet Beer” to all the miners. The name and tradition stuck.

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Anonymous

Dec 12, 2024

I think that’s just what it was nicknamed because it was a pale lager. It is the oldest beer that Coors has made.

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Anonymous

Jan 21, 2025

Don’t read into it too much. Just consume it and enjoy the effects. Good times!!!

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