Fred Eichmann Sr.
Oct 19, 2024
How do we fix this?
An employee who is young and new recently got into an argument with a competitor. He posted some incredibly rude comments online, then deleted them, but not before the competitor took screenshots and reposted them. Now, people are saying they won’t use our company because of this incident. He worked for us for only two days. How should we handle this situation? We are a small business that has never experienced anything like this before.
6 Answers
apologize for the employee and give the company a discount or a freebie you can afford, to keep their business. this stuff happens all the time to companies. large corporations have departments specifically to deal with this kind of thing.
You fire him and tell him exactly why. Make a private and public apology to your competitor, maybe even send them lunch and tell them you do not find that kind of behavior at all acceptable and that the person no longer works for you.
The suggestions to think of a snappy comeback or otherwise engage in the mudwrestling match are ridiculous. That’s how people without a clue deal with unfavorable social media posts.
Your best advice is to hire a good internet reputation firm. The first thing you need in order to build an effective response is to understand exactly what, if any, damage has been done. Only then can you take effective steps to mitigate.
The thing you don’t want to do is to start running crap up your own flagpole to remind or inform everyone of the competitor’s charges. There’s a good chance this won’t cause you any material damage and should be let lie until it fades away. If this is doing damage, you need a marketing campaign to combat it.
Jan 24, 2025
You post that your company does endorse blah blah blah and that the employee was only with your company for 2 days and no longer there. You also figure out how to tactfully say that while you unfortunately made a bad hire and have quickly rectified it, you are highly disappointed in your competitor’s bad choice of judgement in choosing to report without having a professional discussion with you first.
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