A manufacturer of microwaves has discovered that female shoppers have little value for microwaves and attribute almost no extra value
A microwave manufacturer has discovered that female shoppers assign little value to microwaves and perceive almost no additional benefit from an auto-defrost feature. In contrast, male shoppers generally value microwaves more highly and attribute greater significance to the auto-defrost feature. Given that incorporating an auto-defrost feature incurs minimal additional costs, the manufacturer is contemplating the introduction of two distinct models. They have determined that men value a basic microwave at $82 and one with auto-defrost at $148. Conversely, women value a basic microwave at $66 and one with auto-defrost at $82.
3 Answers
Dec 01, 2024
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